5 Key Considerations When Planning Your New Fleet Signage
Fleet signage is a powerful marketing tool that turns your vehicles into mobile billboards, spreading brand awareness wherever they go. Whether you have a single company car or an entire fleet, well-designed fleet signage can significantly enhance your brand’s visibility and create a lasting impression on potential customers. Before you jump into your next fleet signage project, here are five important factors to consider to ensure you get the most out of your investment.
1. Brand Consistency Across All Vehicles
The first thing to consider when designing fleet signage is maintaining brand consistency. Your vehicles are an extension of your brand, and it’s crucial that your signage reflects your business identity accurately. This means using consistent colours, fonts, logos, and messaging across all vehicles in your fleet. Consistent fleet signage not only reinforces brand recognition but also presents a professional and cohesive image to the public. Make sure your design elements are standardised across different vehicle types to maintain a uniform appearance, even if the vehicles vary in size and shape.
2. High-Quality Materials for Durability
Fleet signage is exposed to various weather conditions, road debris, and constant wear and tear, so choosing high-quality materials is essential. Durable vinyl wraps and decals are popular choices for fleet signage due to their longevity and resistance to fading, cracking, and peeling. Opting for premium materials ensures that your fleet signage remains vibrant and intact for years, reducing the need for frequent replacements. Additionally, investing in UV-resistant inks can help prevent colour fading, keeping your signage looking fresh and eye-catching.
3. Design and Visibility
The design of your fleet signage should be both visually appealing and easy to read from a distance. Consider the size of your vehicles and the placement of your signage to maximise visibility. Bold, high-contrast colors, and simple, legible fonts are key elements in creating effective fleet signage. Remember, your vehicles will often be in motion, so the messaging should be concise and quickly convey your brand’s identity. Avoid overcrowding the design with too much text or intricate details, as these can be difficult to read on a moving vehicle. Instead, focus on clear branding and essential contact information, such as your website or phone number.
4. Fleet Signage Compliance
When planning your fleet signage in New Zealand, it’s essential to comply with regulations to avoid fines or required alterations. In New Zealand, there are specific rules regarding the placement and size of vehicle signage, especially when it comes to the use of graphics on windows. The New Zealand Transport Agency (NZTA) requires any signage or graphics applied to vehicle windows to not obstruct the driver’s view. This means that any window graphics should be perforated to maintain visibility from inside the vehicle. We will guide you on what is and is not allowed to ensure your fleet signage meets all New Zealand legal requirements.
5. Professional Installation of Fleet Signage
Proper installation is critical to the longevity and appearance of your fleet signage. Lazer Signs have professional installers to ensure a smooth, bubble-free finish that adheres well to your vehicles. We have the expertise and tools needed to handle the installation process efficiently, minimising the risk of damage to both the signage and the vehicle.
Need Fleet Signage?
Fleet signage is an invaluable asset for you to maximize your brand’s visibility and reach. Whether you’re outfitting a single vehicle or an entire fleet, investing in high-quality fleet signage is a smart marketing move that pays off in increased brand recognition and customer engagement.